What a Dark Kitchen is?
Dark kitchens or also known as virtual kitchens are the future of food deliveries. These kitchens offer meals that are prepared at separate takeaway premises rather than restaurants and then delivered to homes or offices within minutes. Because they don’t have walk in or take away options, this method is a time-saver. This is a more convenient way of having good food since we don’t have to leave our houses anymore.
This trend has been catching up fast since the pandemic that has been forcing everyone to stay at home and now even big restaurant chains have started opening their dark kitchens. These virtual kitchens operate from a central warehouse that receives orders through its website or mobile app. After the food has been prepared, delivery staff pick it up for delivery.
How Do Dark Kitchens Work?
The way dark kitchens operate is simple. The client orders their food online or through a mobile app and pays for it either by cash, card or even Paypal. When the order is placed, an alert gets sent to the dark kitchen where they can begin preparing your meal right away. When meals are ready, drivers will pick up and drop off orders to the customers.
What Are The Benefits Of Using A Dark Kitchen?
The benefits of using dark kitchens are numerous and can include anything from convenience to saving time and money. Firstly, they provide you with the opportunity to enjoy your favourite meals without having to leave home at all. This is perfect for those who are already in their pyjamas and don’t want to get dressed again just so that they can go pick up some food.
They also offer convenience since most of them deliver within thirty minutes which means you don’t have to wait long for your food. You don’t have to worry about how to travel to the restaurants or parking issues. All you have to do is place your order, pay and wait for them to arrive.
Their prices are also competitive compared to those of restaurants, without compromising on quality since they do not incur extra costs from renting a storefront or having waiters.
How To Improve Your Dark Kitchen’s Performance
No matter how well your virtual kitchen is doing, there’s always room for improvement. For you to improve your dark kitchen’s performance, there are several strategies you can implement that will help you get to the top. Here are some of them:
Location, location, location
As with any business, your establishment’s location greatly affects how well it will do. Before you start looking for a place to open the kitchen, make sure that the area has enough space for all the kitchen equipment you will need. Enough parking area and access for your delivery drivers to pick up orders and wait is essential. You also need room for delivery trucks and vans to drop off your stock orders, and to consider other important factors such permits and safety requirements.
Focus on the Tech
To make sure your dark kitchen can run smoothly, you must also focus on implementing technological advancements because your business heavily relies on them, hence why it is called the virtual kitchen.
If you want to utilise your delivery services, you’ll have to invest more in marketing your brand and developing your ordering and delivery system, this means you have to spend more on technological advancements.
However, if you don’t want to spent time and money in your ordering and delivery system, you should consider utilising third-party delivery services. There are many advantages you can enjoy by partnering with a third-party delivery service, such as saving a lot of your time and effort by allowing you to receive the orders from your preferred tech delivery company into one simple software.
Rather than dividing your focus between the food and the tech side, you can now focus on what you’re good at; the food. You only have to invest in one trusted tech delivery system to get all of the orders and send them in a clear and consistent format directly to your kitchen. With this approach, you’ll be able to save money on personnel costs while also reducing delivery times. Faster delivery means happier clients and more repeat orders, thanks to cloud kitchens.
Marketing is A Must!
With a dark kitchen, your branding and marketing campaigns are very crucial since this is all you have. There’s no foot traffic or signage outside, since you don’t have a physical restaurant. To stand out in a competitive market, your social media accounts, delivery platforms, email marketing, food photography, and brand personality must be perfect.
Utilise the digital world to support your marketing efforts by using email marketing, referral programs, review management and monitoring the data to improve your brand and menu.
How To Look for the Best Support for Your Dark Kitchen?
With the growing number of virtual kitchens in operation, it has become increasingly harder to stand out from your competitors. This is why you need a support system that will help you get ahead and be successful with your dark kitchen business.
One of the ways to do this is by partnering with tech delivery companies that can give you the best app experiences both to your customers and your team, such as the Kayana app. There are so many benefits you can get by partnering with a tech company like Kayana, such as:
-Faster delivery, as Kayana offers private drivers exclusively for each business
-Dark kitchens keep 100% of their profit, no hidden fees
-No fixed-term contracts, freedom to desist whenever is wished
-Exclusive loyalty programme through Kayana app, which will bring return customers to your dark kitchens
-Tailored marketing campaigns for partners
We hope this article will help you in understanding why dark kitchens are a great option to consider when starting off your virtual kitchen business and what you need to do to improve the performance of your dark kitchen’s business.
By Claire Freshney